クライアントの成果は、Amazon Adsと「KAIZEN AD」のウェビナー「Getting Started with Sponsored Brands Video」やeBook「Creative Best Practices for Launching Impactful Video Ads on Amazon's New Sponsored Brands Video」などの継続的な取り組みと合わせて、Amazon Ads パートナーネットワークとの継続的な関係を強化し、そのメリットを拡大してクライアントの動画広告のパフォーマンス向上を支援するという当社の取り組みを反映しています」と「KAIZEN AD」の米国事業開発責任者であるVera Knausは述べています。
Kaizen Ad joins the Newly Launched Amazon Advertising Partner Network
SAN FRANCISCO, Calif.—(BUSINESS WIRE)—Kaizen Ad, a global video ad creative leader, is excited to announce that it is among the first video ad creative partners to be accepted to the recently launched Amazon Advertising Partner Network.
Becoming an Amazon Advertising Partner differentiates Kaizen Ad as having demonstrated expertise in helping advertisers achieve their business goals using Amazon Advertising products. Kaizen Ad specializes in video ad creation for Amazon ad products including Sponsored Brands video ads, Streaming TV and online video ads through Amazon DSP.
“We’re delighted to have been recognized by Amazon Advertising for our video ad creation expertise, at a time when more of the brands and advertisers we work with are looking to use the full range of Amazon’s ad offerings to help grow their businesses,” said Kenji Sudo, Kaizen Ad’s founder and CEO. “Joining the Amazon Advertising Partner Network validates our skills and experience in helping our clients achieve these goals, and further strengthens the depth of support we can offer to help create winning video ads that drive successful campaigns.”
Kaizen Ad experts and a team of world-class designers have extensive experience working with Amazon Advertising’s Sponsored Brands video product, including deep knowledge of creative policies, and offer an API integration with Amazon Advertising to streamline asset management. Using a proven framework and creative insights, the team can convert images and video assets into Sponsored Brands video ads within seven days and has an experienced crew available to shoot original live-action footage as needed.
“Working with Kaizen Ad saved us hours on video creation,” said Sadie Redinger, VP of online sales and marketing at CKK Home Décor, a home décor accessories vendor that engaged Kaizen Ad to help with an Amazon Streaming TV campaign to boost sales and drive awareness of its candle products. “Kaizen did a fantastic job. We’re learning more about our audience and saw a 24% increase in Click Through Rate.”
Other clients that have used Kaizen Ad to help improve the performance of their Sponsored Brands video campaigns through optimized video ads. For example, one online retailer achieved an Advertising Cost of Sales of 6% in its best performing campaign, and another company increased click-through rates by 38% with Amazon-optimized videos with the support of Kaizen Ads.
“Our client results, combined with other ongoing initiatives, such as the Amazon Advertising and Kaizen Ad webinar, Getting Started with Sponsored Brands Video,’ and the eBook, ‘Creative Best Practices for Launching Impactful Video Ads on Amazon’s New Sponsored Brands Video,’ reflect our commitment to strengthening our ongoing relationship with the Amazon Advertising Partner Network and extending those benefits to help clients improve video ad performance,” said Vera Knaus, Head of Business Development at Kaizen Ad.
■ 株式会社Kaizen Platformについて
2017年4月 (2013年8月創業の米国法人Kaizen Platform, Inc. から事業譲渡)