Yahoo! Japan Dating

Yahoo! Japan Ties the Knot with Mobile Users

Visitors to Yahoo! Japan’s dating site are looking for one thing—or should we say that one person. But when Yahoo! was not getting the response they expected from their mobile landing page, especially from women, they contacted Kaizen.

 

Kaizen Platform worked with Yahoo! Japan to analyze the site’s conversion funnel to identify points of friction. Kaizen quickly discovered key changes that were needed to better connect with the female audience and increase performance for their mobile landing page.  

 

Kaizen’s Expert Cloud of creative talent then applied the insights to brand safe variations to improve response rates. Changes including placement, design, and messaging to specifically appeal to women. After a dramatic and focused increase in conversions, Yahoo! Japan still uses Kaizen to gain incremental increases in revenue month after month.