Consumer Packaged Goods

Maximizing Mobile Sales in the Food and Beverage Industry

A major food and beverage company needed to keep up with their health conscience and more mobile customers. They had recently launched a health supplement business and had a long history supporting scientific research on food and quality-control technologies. However, creating a delivering a harmonious mobile experience for potential customers proved challenging. With mobile conversions missing the mark, they called Kaizen Platform.

 

Kaizen Platform’s Expert Cloud of optimizers built the variations needed to discover maximized returns. From moving the point of conversion higher up on landing page, to changing the messaging to focus on health, the Expert Cloud used better insights to build better variations. With mobile sales revenue increasing month after month, this food and beverage company got the mobile experience they were looking for.