In finance, even a small investment can lead to significant returns. Similarly, small changes in a landing page can reap huge benefits. Such was the case with this financial services company. Using Kaizen Platform’s time-saving dashboard and proven optimization tools, their internal team was able to simply change the color of the call-to-action button and eliminate potential customer objections to signing up by highlighting the easy 30-second process.
With Kaizen Platform, account sign-ups soared and the mobile experience delivered the returns they needed.